Top 5 Beauty Retail Apps in Poland Q2 2024 Performance

In the second quarter of 2024, the top beauty retail apps in Poland showed varied performance in terms of downloads and weekly active users, according to data from Sensor Tower. Here's a closer look at how these apps fared:

SEPHORA - Maquillage, Parfum started the quarter strong with 105K downloads in the first week of April, but saw a steady decline, ending June with approximately 23K downloads. Weekly active users also mirrored this trend, beginning at 129K and gradually decreasing to around 96K by the end of the quarter.

Notino: profumi e cosmetici experienced fluctuations in downloads, peaking at 17K in mid-June but generally remaining between 6K and 15K throughout the quarter. Weekly active users showed a slight recovery from the beginning of April, starting at 58K, dipping mid-quarter, and then reaching around 52K towards the end of June.

Douglas.pl - Perfumeria maintained a relatively consistent download rate, with numbers ranging from 5K to 8K per week throughout the quarter. Active users hovered around 45K, with slight variations, ending the quarter at approximately the same level as it started.

flaconi had the lowest download numbers among the top apps, starting at 411 in early April and peaking at 1.3K in the second week. Weekly active users showed a gradual increase from 8K at the start of the quarter to around 9.5K by mid-June, before a slight drop to 8.6K at the end of June.

Finally, Lush Fresh Handmade Cosmetics saw minimal download activity, with numbers varying between 93 and 327 per week. Active users began at 356 in early April, fluctuating slightly throughout the quarter, and settling at 232 by the end of June.

For more detailed insights and further data, visit Sensor Tower.